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Technology

September 16, 2022

SEO in the Age of Digital Transformation

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Written by: earnest
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Digital Transformation

SEO is undergoing a massive transformation. This dramatic increase is driven by digital transformation, influencing how your website visitors interact with your blog and browse the internet in general.

In this editorial, we’ll redefine SEO for the digital age to ensure you don’t fall behind as your users switch digital technologies, allowing you to increase traffic to your site.

Voice Search Optimization to Improve SERPs

The growing popularity of smart speakers like Siri and Alexa has also contributed significantly to this meteoric shunning of type searching. Instead of your audience straining muscles to work the keyword to find answers online, these have enabled much more convenient search options.

As a result, if your content marketing strategy is not optimized for voice search, your website risks falling behind the competition. Thanks to natural language processing technologies, Google can now convert user audio into simple search queries with actual results.

Conversational keywords are the foundation of good voice search optimization. In other words, it’s time to prioritize long-tail keywords representing natural human conversations. Voice SEO will assist you in achieving higher search engine result page (SERP) rankings.

Content Security to Actively Tackle Content Generators

Duplicate and near-duplicate content is becoming increasingly common. According to estimates, approximately 30% of the web today consists of duplicate content.

Product descriptions are a common source of duplicate content if you own an eCommerce website. As a result, rather than relying on the manufacturer’s version, you should strive to create your own. WordPress’s default pingback and tracking system can be useful.

Customer-Centric Post Content Intelligence

Your audience’s content requirements change over time, which is why redefining SEO in the age of digital transformation is critical. The customer data platforms (CDPs) powered by content intelligence come in handy for users. They provide insights based on your buyer’s purchase journey along your sales funnel because they are equipped with powerful data analytics capabilities.

A smart document processing platform combines transactional and behavioural data into a structured format, including customer support and POS data. As a result, you can understand your customers’ needs at different times and craft content to maximize these shifting preferences.

New Core Web Vitals to Support Devices

As the variety of digital devices used to access the web grows, so do core web vitals to accommodate the latest technologies and user needs. As a result, failing to adapt to these changing user experiences by implementing a proper digital transformation strategy means certain SEO death sooner or later. Google’s most recent update included the following new core web vitals:

  • Cumulative Layout Shifts (CLS)
  • First Input Delay (FID)
  • Largest Contentful Paint (LCP)

All of these latest signal factors essentially emphasize specific aspects of your user’s experience, most notably visual stability, interactivity, and loading performance.

Final Thoughts

In the age of modern digital transformation, it is critical to redefine SEO constantly. Otherwise, your website will continue to fall behind competitors, and your SEO efforts will be futile.



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