Newzoo ( ) is an international market research firm focused purely on the games industry. They launches an alternative way of segmenting the games market. The model is featured in an infographic and incorporates fresh data on 153 million American gamers and their $21.9 billion estimated spending on games in 2012.


The Screen Segmentation model distinguishes four types of screens: the Computer, Entertainment, Personal and Floating Screen. According to this new model, each of the four screens plays a different role, yet all of them are firmly present in consumers’ lives and therefore continuously used.

The data provided by newzoo is the key for Game Developers and Game Related Device /Hardware Manufacturers. Find more details on official website